Write about your company, business, or organization briefly so that the candidate can have a rough knowledge about the same. It will help them better understand for whom they will work, especially the niche or domain.

Secondly, the main role of a professional Laravel developer is to create top-notch user-friendly web apps, sites, tools, and services using the PHP programming language. So, they must be well-versed in PHP.

So, mention the role clearly in the first place so that the candidate can understand for what position they will be getting hired and what expectations they need to fulfill.