Sourcebae Media Kit
Everything you need to write, publish, or create content about Sourcebae.
Access official company information, logos, founder and team photos, Physical AI visuals, Saira product screenshots, press releases, and brand assets.
About Sourcebae
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One line
Sourcebae is an AI data and workforce company that combines domain expertise with real-world data collection to help teams train, evaluate, and improve AI models.
Short
As an AI data and workforce company, Sourcebae pairs deep domain expertise with real-world data collection to help developers train, test, and enhance their AI models.
Full
Sourcebae helps AI labs and enterprises train and evaluate AI models through expert-created datasets, human feedback, and real-world data collection. Powered by Saira, its AI recruiting platform, Sourcebae sources and screens domain experts across coding, finance, healthcare, legal, STEM, and languages to support supervised fine-tuning, preference ranking, model evaluation, red teaming, and multilingual and multimodal AI projects.
Through its Physical AI services, Sourcebae collects egocentric, exocentric, and multimodal sensor data across household, commercial, and industrial environments. It manages expert sourcing, contributor recruitment, site access, hardware setup, quality checks, and secure delivery.
Company
Sourcebae
Legal Entity
Shethink Private Limited
Website
sourcebae.com
Headquarters
Indore, Madhya Pradesh, India
Founders / Leadership
Shubham Kumar - Co-Founder & CEO
Bindu Patidar - Co-Founder & CTO
Professional Network
200,000+ professionals
Category
AI Training Data, Human Intelligence, Domain Experts, Physical AI and Technical Talent
Core Offerings
AI Training & Evaluation, Domain Expert Workforce, Physical AI & Robotics Data Collection, Technical Hiring, Saira AI Vetting Platform
Our Story
Building the human infrastructure behind AI
Full Story
Sourcebae started with a simple problem: finding and validating the right expertise for complex technical work was slow, fragmented, and difficult to scale.
What started with technical talent evolved as AI companies began requiring something more specialized — people who could not only build technology, but also train, evaluate, challenge, and improve AI systems.
Today, Sourcebae is building infrastructure that connects AI companies with verified human expertise and real-world training data.
2022 - Sourcebae begins
Sourcebae launched with the goal of making access to high-quality technical talent faster and more reliable through technology and structured evaluation.
2023 - Enterprise Expansion
The company expanded its enterprise workforce programs and began supporting more complex technical and AI-related projects.
2024 - National Recognition
Sourcebae was ranked #7 in LinkedIn's Top Startups in India list.
2025 - Saira at Scale
Sourcebae expanded Saira, its proprietary AI-powered evaluation platform, to support high-volume skill and domain-expertise assessment.
2026 - Domain Experts & Physical AI
Sourcebae expanded deeper into AI training and evaluation with specialized professionals across technical, scientific, healthcare, financial, legal, and multilingual domains.
The company also scaled Physical AI data collection programs, capturing real-world human demonstrations across homes, factories, workshops, warehouses, commercial environments, and other real-world settings for robotics and embodied AI.
Founder & Leadership Photos
Official high-resolution photographs of Sourcebae's founders and leadership team. Available for editorial coverage, conference profiles, speaker introductions, partnership announcements, and approved company communications.
Shubham Kumar
Co-Founder & CEO
Shubham Kumar leads Sourcebae's company strategy, business expansion, partnerships, and vision for building scalable human intelligence and real-world data infrastructure for AI.
Bindu Patidar
Co-Founder & CTO
Bindu Patidar leads technology and product at Sourcebae, including the systems and infrastructure used to evaluate experts, operate AI workforce programs, and support enterprise delivery.
LinkedIn
Company / Team Photos
High-resolution photographs from Sourcebae offices, company events, team activities, and day-to-day operations.
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Physical AI Photos & Videos
Real-world visual assets from Sourcebae's Physical AI and robotics data collection operations. These assets can help illustrate stories related to robotics training data, embodied AI, egocentric data collection, human demonstrations, and real-world AI training.
Branding
Use the full Sourcebae logo wherever space allows. The Sourcebae icon can be used independently when space is limited, such as profile images, favicons, application icons, and compact layouts.
Deep Navy
#120A2C
Sourcebae Purple
#BC53FF
Dusty Rose
#F1A0AD
Brand Gradient
#F1A0AD → #BC53FF
Brand usage guidelines
Please use Sourcebae assets consistently so the brand remains recognizable across publications and partner communications.
- Don't:Do not stretch, distort, rotate, redraw, outline, or modify the Sourcebae logo.
- Don't:Do not add shadows, gradients, effects, or unapproved colors.
- Do:Maintain sufficient clear space around the logo.
- Do:Use the black logo on light backgrounds and the white logo on dark backgrounds.
- Do:Use the approved Sourcebae company spelling consistently.
- Do:Do not abbreviate or modify the company name without approval.
- Do:Add the official Sourcebae brand colors from branding.
- Do:Use authentic Sourcebae photographs wherever possible.
- Do:Photos may be cropped for editorial layouts but should not be heavily edited, recolored, filtered, or altered in a way that changes their original context.
Questions?Reach our team →
Awards & Recognition
#7 in India
LinkedIn Top Startups India 2024
Sourcebae was ranked #7 in LinkedIn's 2024 Top Startups India list.
#7 in India
LinkedIn Top Startups India 2024
Sourcebae was ranked #7 in LinkedIn's 2024 Top Startups India list.
#7 in India
LinkedIn Top Startups India 2024
Sourcebae was ranked #7 in LinkedIn's 2024 Top Startups India list.
Using Sourcebae Assets
The assets available in this media kit may be used for legitimate editorial coverage, articles, company profiles, conference listings, partnership announcements, and other approved references to Sourcebae.
Please do not modify Sourcebae logos, imply an endorsement or partnership that does not exist, or use Sourcebae branding as part of another company's product or identity without written permission.
For commercial, advertising, co-branding, sponsorship, or partnership use, please contact Sourcebae before publishing.
Press & Media Contact
For press inquiries, founder interviews, company information, media assets, event participation, and partnership announcements:
Shivangi Jain
Strategic Partnerships Lead Sourcebae
Download Complete Media Kit
Download the complete Sourcebae media kit, including: Logos in SVG and PNG formats, Founder and leadership headshots, Company and team photos, Physical AI images and videos, Saira product screenshots, Brand guidelines, Company boilerplate, Company fact sheet, Press releases
Last updated: September 2026
